Jeff Bezos, the Founder of Amazon.com once said: “Your brand is what other people say about you when you’re not in the room.”  While messaging is one of the first step to effective brand management, companies are taking the next step through the new digital outlet of social media. Establishing your audience is a [...]

In today’s society businesses around the world are finding new ways of marketing their business through new outlets such as social media; however, most are still using what some call the oldest and most effective form of marketing: promotional products.  At trade shows and events companies are getting their consumes to remember their brand [...]