Responsive Web DesignWhen companies begin building a website, most have to ask themselves, “Do I need multiple versions for desktop and mobile devices?” Responsive Web Design is a development technique that creates a website that reacts to the size of a user’s screen, eliminating the need for multiple sites. Knowing how to utilize this new design trend can lead to better responses from your intended audience, and serve as a cost-effective solution in place of mobile applications.

Increase Your Visibility in Search Engines

One of the key benefits of using a responsive web design is the faster load time.  Your site will not require a redirection of queries to a certain URL which will make it faster than a normal mobile site. When searching for your site, prospective users will be able to see relevant content showcased by your company in a clean, modern UI.  This helps to raise your site’s search ranking and decrease bounce rates. Search engines like Google, Bing, and Yahoo prefer responsive websites. A study by Smart Insights shows, more than 20% of Google searches are currently being performed through mobile devices, and that 57% of users are multi-screening, that is accessing websites on both mobile and desktop devices.

Time and Cost Effectiveness

Responsive web design allows you to save time by building one site which is mobile-friendly. Your user will be able to navigate your site from almost any device. Sites like WordPress provide users easy tools to maintain, change, and update their site at any given time.  You will also be able to access easy reports through services like Google Analytics, which can provide crucial information on how your audience is adapting to your new site.

Increase Sales and Conversion Rates

A study performed by show that  71 percent of consumers use their mobile devices to search for different products online while 27 percent of them have already used their mobile devices to purchase products, and continue to do so.  Users are more likely to purchase products from sites that are easily accessible. Plugins like WooCommerce give companies the power to showcase their products, and allow users to make purchases directly on the website. The Supersede Group & Proforma work together to provide clients with infinite resources when it comes to e-commerce and responsive web design. If you’d like to discuss your next project, please contact us using the form below.