When companies begin building a website, most have to ask themselves, “Do I need multiple versions for desktop and mobile devices?” Responsive Web Design is a development technique that creates a website that reacts to the size of a user’s screen, eliminating the need for multiple sites. Knowing how to utilize this new design trend can lead to better responses from your intended audience, and serve as a cost-effective solution in place of mobile applications.
Increase Your Visibility in Search Engines
One of the key benefits of using a responsive web design is the faster load time. Your site will not require a redirection of queries to a certain URL which will make it faster than a normal mobile site. When searching for your site, prospective users will be able to see relevant content showcased by your company in a clean, modern UI. This helps to raise your site’s search ranking and decrease bounce rates. Search engines like Google, Bing, and Yahoo prefer responsive websites. A study by Smart Insights shows, more than 20% of Google searches are currently being performed through mobile devices, and that 57% of users are multi-screening, that is accessing websites on both mobile and desktop devices.